Enterprise Architecture.
Made Practical

Mission

To demystify the transition from theory to practice by sharing an unfiltered, human-led account of implementing Enterprise Architecture in the real world. We exist to provide practitioners with a relatable roadmap that navigates the practical considerations and issues encountered when connecting business strategy to technology execution.

Messy Middle

While frameworks often focus on the ideal state, we focus on the implementation. Our value lies in managing the “messy middle”, the cultural hurdles, legacy constraints, and unexpected issues that arise during a live transformation. We share our own journal of successes and setbacks to ensure you are prepared for the practical challenges of the job.

Human Connection

Architecture is a human-centric discipline. Our resources are designed to be a supportive entry point for those new to the field, translating complex technology execution into pragmatic, outcome-focused guidance. We aim to be the bridge between academic EA standards and the actual day-to-day needs of an evolving organisation. 

Authenticity

We believe that true architectural wisdom is earned in the field. Every blog, podcast, and resource we provide is created by human practitioners sharing lived experience. We prioritise the nuanced intuition required to navigate organisational complexity, ensuring our insights are grounded in reality & AI is used as a tool to enable Enterprise Architecture not to curate it.